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Countries around the world identify the tobacco industry as the single biggest barrier to progress in implementing such tobacco control policies.This “new” initiative is just more of the same lipstick on the industry pig, but in a way it’s far worse this time: by using a formerly high profile WHO leader as a spokesperson, PMI can also accelerate target="_blank";its longstanding ambition to splinter the tobacco control movement. If Philip Morris is truly committed to a smoke-free future, it should immediately take two steps: 1) Actively support the policies to reduce cigarette smoking that are endorsed by the public health community and an international public health treaty, the World Health Organization Framework Convention on Tobacco Control (FCTC); and 2) set an example for the tobacco industry by stopping all marketing of cigarettes. Philip Morris International’s actions show it remains a major cause of the tobacco epidemic, not a part of the solution: An investigative report published by Reuters in July revealed a massive, secret campaign by Philip Morris to undermine the FCTC, depicting “a company that has focused its vast global resources on bringing to heel the world’s tobacco control treaty.” In recent years, Philip Morris has also filed numerous legal challenges to strong tobacco control laws adopted by Australia, Uruguay and other countries.For example, at the last Conference of the Parties, the meetings where implementation of the treaty is discussed, tobacco farmers organized by PMI demonstrated outside the venue and PMI representatives met secretly with delegates to the meeting. The company hasn’t announced it is going to stop promoting cigarettes to kids in Africa and Asia, has it?To end this terrible epidemic, we need strong action by governments to reduce tobacco use, not empty promises from tobacco companies. item=720" target="_blank"; American Cancer Society Statement on Philip Morris International Support of New Effort Effort "a new twist out of the tobacco industry’s deadly playbook" For people who don’t know, the “Frank Statement” was the advertisement that launched the tobacco companies’ decades long conspiracy to defraud the public and public policymakers. In it the companies announced that “the health of our customers is our paramount concern” and announced the creation of the Industry Research Committee (later splint into the Council for Tobacco Research and the Tobacco Institute), an “independent” scientific organization to get to the bottom of the “smoking and health controversy.” Another excellent resource for understanding what PMI is doing is the paper by Ruth Malone and colleagues on Philip Morris’ Project Sunrise, which can be read for free https://gov/pubmed? Legitimate scientists and organizations need to recognize this parallel and stay away from the new Foundation for a Smoke-free World, which is just the TIRC painted green.
This is not the first time Philip Morris has announced that it is funding “independent” research, nor is it the first time it has claimed to support “independent” researchers.
Initial funding of million a year (with a 12 year commitment) comes from Philip Morris, with the goal of engaging other nonprofits.